Our Approach

Every web or mobile project needs a roadmap, whether the starting point is an idea or a pre-existing app.

01 Grand Design

A project kickoff

For each project to be successful, the core value proposition must be defined as early as possible. This enables us, going forward,
to conduct our design and development work through the lense of how it supports this high-level mission.
We'll conduct a series of workshops with you to define our roadmap.


With an established and clear value proposition, we'll define the key user personas of the application through a white-boarding exercise. These personas are the key stakeholders of your application and will ultimately determine project success.

Brand message & site tone

This workshop helps us understand what voice and emotions the application should evoke. Creating a personality that connects with your user base. We work with you to ensure that this messaging supports and enhances the core value proposition.​​​​​​​

User stories & key features

We put ourselves in the shoes of each user and define a set of actions that each would take to realize the application’s purpose. These stories live on post-it notes to give everyone an overall view of how users will interact with the site.

Story boarding

To bring the user stories to life, we sketch a few key screens and interactions of the application. This gives everyone a picture of how the stories will be transformed into a visual interface for users, as well as, what our design and development process entails.
Completing the project within the desired timeframe and budget was a major concern and Exlabs performed superbly exceeding our expectations. The team are great to work with, they are delightful, helpful, positive and have a marvellous 'can do' attitude. Our relationship being much more than that of a supplier and customer, Exlabs are strategic business partners as well as being people we enjoy working with.
Simon Derrick, CEO at Rosemary Conley Online
02 Agile Development

Flexibility through iteration

Everyone has a role to play to ensure successful product launch and inefficient communication is not going to cut it.
Together we rise above limitations of traditional client-vendor relations. Our team really is your team.

Communication before Communication after

Open and honest dialogue

We communicate frequently during our sprints, but typically schedule in-person meetings at the end of each sprint. This meeting provides a forum to discuss our progress, review feedback and adjust scope as necessary.

In our delivery meetings we dive into our design decisions for what you see and what you don’t in the interface. In addition, the development team will educate you on the nuts & bolts of the sytem. Both teams come prepared with questions, comments or concerns. This honest collaboration the best way to partner to build the best product.

How does it work?

SCRUM teams constantly respond to change so that the best possible result can be achieved. SCRUM can be described as a framework of feedback loops, allowing the team to continuously inspect and adjust so the product delivers maximum value.

Sketch Grand Design
  • User Stories
  • User Personas
  • Core wireframes
  • Product Roadmap
  • Budget Planning
Sprint 0
  • Product Backlog
  • Backlog grooming
  • Sprint 1 wireframes
  • Sprint 1 design
Sprint 1
  • Sprint Planning
  • Development
  • Sprint 2 wireframes
  • Sprint 2 design
  • Backlog Grooming
  • Deployment
Working increment
Sprint N
  • Sprint Planning
  • Development
  • Testing
  • Deployment
Working increment



High Progress visibility

Agile development principles encourage active ‘user’ involvement throughout the product’s development and a very collaborative approach. Сlients are always aware of the progress made in the development.


Quality control

A key principle of SCRUM is that testing is integrated throughout the lifecycle, enabling regular inspection of the working product as it develops. This allows the product owner to make adjustments if necessary and gives the product team early sight of any quality issues.


High Team Productivity

The iterative nature of agile development means features are delivered incrementally, enabling some benefits to be realised early as the product continues to develop. The goal is to build the right product - not just release its working version.


Early problem identification

Small incremental releases made visible to the product owner and product team through its development help to identify any issues early and make it easier to respond to change.

“SCRUM is like your mother-in-law, it points out all your faults”

Ken Schwaber (author of Scrum Guide)
03 Deployment

Product launch is only a start

While this phase might represent the conclusion of the initial build, it really is just the beginning of this product's growth.
Through diligent focus, the application can reach the next-level through aggressive user acquisition.


  • Do you use any development methodologies other than Scrum?

    Unfortunately not. Although occasionally it is possible for the individuals to adjust to your process through Team Augmentation, we’re confident were able to add the most value with our tested delivery process.

  • Can Exlabs work as an extension of my current team?

    Absolutely. In many cases that’s how we worked in the past already. There are 2 options - either we do adjust to your processes with Team Augmentation, or we get to drive it with a full Team as a Service approach.

  • Do you provide Quality Assurance services?

    While we do not provide any dedicated testing services, we do have an internal QA team which acts as a natural quality boost in a for of user testing by people who are not emotionally attached to the development process.. This service is provided to all of our clients free of charge, but is also provided at our own discretion.

  • How do you address security?

    Ruby on Rails comes with features that decrease the burden on the programmer to protect against security attacks such as: Cross-Site Scripting (XSS), Cross-Site Request Forgery (CSRF), SQL injection, Header injection, Sensitive data in logs. Furthermore we use Hakiri and Rubocop as standard for the core safeguard. Rails helps us do the right thing with regards to security but we are still required to be diligent, knowledgeable, and test comprehensively.

  • How much is my project going to cost?

    As a matter of fact, every product conversation is budget, not cost driven. We do need to know partners' budgets. This is often uncomfortable but the budget helps determines what scope is possible. It saves time. If you genuinely don't know your budget, we discuss different options.

Are you ready to change your idea into reality?

Partner with us to develop technology to grow your business.

Get in touch with us